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Customer Service in India & USA

The customer service provider is an individual or entity that provides services to another party. The provision of services between a service provider and a company is typically governed by a service agreement. There are four key principles of good customer service: It's personalized, competent, convenient, and proactive. These factors have the biggest influence on the customer experience. Personalized: Good customer service always starts with a human touch.

Types of customer service:

Walk-in service departments.
Many of us grew up knowing customer service as a department housed under their respective business establishments. These physically accessible business units displayed “customer care” boards in big letters where people would queue up to exchange defective goods, initiate a refund, or register a complaint. This type of customer service is naturally slow and inconvenient for people who have to visit the physical storefront to get their concerns addressed. Thankfully, that’s changing because this type of customer service is nearly extinct.

If your business sells online and wants to take good care of customers, don’t worry about establishing a customer service department within the four walls of your business. You can save a lot of time and money by investing less in staffing a customer service team that can handle all customer problems virtually.

Phone and email support.
Phone and Email Support is an asynchronous communication channel to resolve ad hoc customer questions, challenges, and concerns relating to a product or service. Customer service via email is a good fit for your business if you are in one of those B2B industries where keeping your customers waiting is not looked down upon. However, you should still maintain a good first response time even if the issue resolution time might take understandably longer.

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Support via live chat.
Live chat is the messiah that businesses have in an age of fleeting customer retention. It has the right mix of all the traditional customer service channels and then some. For instance, customer service over live chat is personalized just like talking to a customer care representative in person. It’s virtual and convenient, just like raising a service request over the phone and email. But it’s much faster and way more affordable than its predecessors.

Self-service content
Offering self-service gives you an edge in your customer service. It empowers customers to find solutions on their own, at their own pace. Self-service customer service happens via chatbots, FAQs, knowledge base articles, product guides, video tutorials, and so on. Many customers in today’s global economy find it liberating to use self-service the way they want it when they want it.

Communities and forums.
Communities and forums are channels that are powered by users themselves. Businesses that invest in this type of customer service see a very low overhead cost because it virtually requires no staff to man the community and forums. However, a business must initially be able to create a sizeable following and community around its brand to make this a possibility. Additionally, you might need a few people to moderate the community or forum to maintain community hygiene and service sanity.

There are numerous benefits of good customer service, and not just in the telecoms industry, but in every sector. 

BPM
# Customer Support # 
# Inbound Sales #  
# Outbound Sales # 
# Data Processing # 
# Data Mining # 
# Data entry # 
# Account reconciliation # 
# Debt Collections # 
# Lead Generation # 
# Cold Calling # 
# Appointment Setup # 
# Complaint Handling # 

Advantages of more customer-focused telecoms.

1. Receive Third-Party Endorsement from Happy Customers
A happy customer will become a brand’s biggest fan. They might leave online reviews on trusted third-party sites, leave feedback on social media channels as well as positively rate your service or product in other public forums.

Recent research has found that:
92% of consumers read online reviews and testimonials before making a purchase
88% trust online reviews as much as personal recommendations
72% trust a business more after reading positive online reviews

2. Boost Customer Loyalty
One of the key benefits of good customer service is that customers will stick around. A good experience retains customers for the long term. A poor experience will see customers heading straight for the door. A third of customers will immediately leave a brand after one poor customer service experience. With 49% saying they would only tolerate two to three bad experiences before giving up on a company. Another study found that 66% of consumers who switched brands did so because of poor service.

3. Upsell and Cross-sell Opportunities
Building strong relationships with customers at every touch-point enables a telecoms company to sell more products and services to them. They will be more receptive to the idea of buying from you because you’ve invested energy in building up their trust in your brand.

4. Promote Staff Happiness
Engaged staff are friendly, positive, innovative, solutions-orientated, patient and proud to work for that company. This translates into great communication with customers. Disengaged staff are demoralized, bored, frustrated, stressed, uncooperative and couldn’t care less about the company they work for. This often equals poor customer service.

5. Bolster Business Growth
Knowing your market inside out and what makes your customers tick will differentiate you from competitors. One of the benefits of good customer service is the opportunity to grow your business. Once you get the product or service right, the customer service spot on and your internal processes running smoothly, then you can rinse and repeat. You’ll have a blueprint for business growth.

6. Enhance Brand Reputation
Having a reputation for outstanding customer service will enhance your brand and help you to stand out among a sea of telecoms companies with less than favourable customer service. It will boost awareness as well as prompt new leads to search you out. Your brand will be in the front of people’s minds when considering a new telecoms product or service provider.

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